50 Management Ideas You Really Need to Know
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50 Management Ideas You Really Need to Know

by Edward Russell-Walling

Read by Ben Cowan

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Audiobook Downloadable / ISBN-13: 9781847249388

Price: £10.99

ON SALE: 4th September 2008

Genre: Business & Management / Management & Management Techniques / Management: Leadership & Motivation

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The fourth title in the bwin Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff’s Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world. (P)2008 bwin Publishing Plc