In Hero Living Rudy Reyes, the latest recruit in Channel 4’s smash-hit SAS Who Dares Wins introduces his philosophy to life – part Homer, part Bruce Lee and part Spider-Man. He outlines various stages towards revealing your inner hero: recognising the hero’s call, following the hero’s path and returning from life’s battlefield with the hero’s hard-earned wisdom.

Taking readers step-by-step through his tried and tested program, Rudy draws from his own heroic story of how he triumphed over harrowing childhood experiences of poverty and abandonment. Rather than giving up hope, he heeded the hero’s call to live up to his full potential – first as a martial-arts champion, then as an elite warrior in the mountains of Afghanistan and on the sands of Iraq and finally in his post-Marines life as a personal trainer, actor, motivational speaker and now TV star.