Inspirational and informative, this book focuses on the British designers who, since 2000, have made their influence resonate globally: designers such as Stella McCartney, Alexander McQueen, Hussein Chalayan, Vivienne Westwood, John Galliano, Julien Macdonald, Giles Deacon, Matthew Williamson and Paul Smith. The chapter on each designer defines visually how Britishness informs their work, showing final collections, process work and studio space. Text in the form of questions and answers or running text illustrates each designer’s British influence and distinct style.